Clothing brands such as Malaysia-based brand Buttonwell are abandoning fast fashion and going back to basics with their outfits. The founders, Lai Kar Jun (left) and Goh How Khiam, make their plain, classic T-shirts with luxury Supima cotton.

From Uniqlo to Everlane, the brands making high-quality basics as an antidote to fast fashion

  • Brands such as Uniqlo and Everlane are starting to push high-quality basics over seasonal trends as more consumers look towards sustainable fashion
  • Malaysia’s Buttonwell uses high-quality Supima cotton from the US that lasts wash after wash to give new life to basic, plain T-shirts
Topic |   Fashion

TOP PICKS

Clothing brands such as Malaysia-based brand Buttonwell are abandoning fast fashion and going back to basics with their outfits. The founders, Lai Kar Jun (left) and Goh How Khiam, make their plain, classic T-shirts with luxury Supima cotton.
READ FULL ARTICLE