Fashion label Frame, co-founded by Swedish designers Jens Grede and Erik Torstensson in 2012, has multiple stores in the United States, and has plans to expand into Asia.

From Kendall Jenner to Gigi Hadid, how Frame gained superfans by not being your typical fashion brand

  • Jens Grede and Erik Torstensson have proved adept at making products that fickle millennials actually want to buy
  • The brand has eight stores in North America, with four more opening by the end of the year, and has amassed an enviable list of retailers
Topic |   Fashion
Fashion label Frame, co-founded by Swedish designers Jens Grede and Erik Torstensson in 2012, has multiple stores in the United States, and has plans to expand into Asia.
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