American actress Uma Thurman wearing fashionable retro-look Onitsuka Tiger trainers in the 2003 Quentin Tarantino movie, Kill Bill. The marketing masterstroke enabled stand-alone Onitsuka Tiger boutiques to open in Japan, as well as Hong Kong, Paris, Berlin, London and Seoul. Photo: Handout

Onitsuka Tiger: how Bruce Lee and actress Uma Thurman helped Japanese sports shoe brand become a global fashion must-have

  • The Japanese brand was a hit with athletes in the 1960s and ’70s; the name was retired after the company became Asics but has experienced a rebirth
  • The first shipment of Onitsuka Tiger shoes landed in the United States in 1963; the company set up to distribute them would later become Nike
Topic |   Stories behind top Asian brands
American actress Uma Thurman wearing fashionable retro-look Onitsuka Tiger trainers in the 2003 Quentin Tarantino movie, Kill Bill. The marketing masterstroke enabled stand-alone Onitsuka Tiger boutiques to open in Japan, as well as Hong Kong, Paris, Berlin, London and Seoul. Photo: Handout
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