The men’s yoga shorts with extra ‘support’ for private parts that tackle a very male problem
- Start-up Brutal Buddha is launching yoga shorts for men that protect their private parts and keep them from awkward situations while doing yoga
- Founders say the anti-slip waistband and three-in-one design help the shorts stand out in a market crowded by the likes of Nike, Gap and Lululemon
Two Hong Kong-based American yoga enthusiasts have designed a new pair of shorts they claim offer extra “support” for men to keep their package comfortably tucked in place, while also reducing discomfort when doing yoga.
Both Roe Morris and Evan Tate tried a variety of yoga shorts but struggled to find a comfortable, highly supportive and durable pair that fitted well.
“We founded Brutal Buddha as a way to offer men a utilitarian yoga short that uses technology to offer a practical solution for a common yet unspoken problem among yoga practitioners,” says Morris, a 30-year-old global account manager at a fintech firm.
The duo surveyed close to 200 yoga enthusiasts and found most wanted a pair of shorts that addressed concerns of men accidentally exposing themselves or feeling painful pinching during workouts.
Focusing on technical performance and the feel of the shorts on the body, Morris and Tate came up with a three-in-one design featuring an outer short, a compression layer and a “package protector”.