The market for maternity clothing is a “floral-festooned, polyester-laden sartorial wasteland”, according to mom-to-be Sarah Halzack. Photo: ShutterstockThe market for maternity clothing is a “floral-festooned, polyester-laden sartorial wasteland”, according to mom-to-be Sarah Halzack. Photo: Shutterstock
The market for maternity clothing is a “floral-festooned, polyester-laden sartorial wasteland”, according to mom-to-be Sarah Halzack. Photo: Shutterstock

Asos and Boohoo maternity clothing aside, fashion is failing pregnant women – and companies are missing a trick

  • Most maternity clothing utterly fails to fit the varied lives of pregnant women and how they wish to present themselves, says mom-to-be Sarah Halzack
  • Great maternity departments should be an easy way to attract millennial moms – ostensibly one of the industry’s most coveted demographic groups.
Topic |   Fashion
The market for maternity clothing is a “floral-festooned, polyester-laden sartorial wasteland”, according to mom-to-be Sarah Halzack. Photo: ShutterstockThe market for maternity clothing is a “floral-festooned, polyester-laden sartorial wasteland”, according to mom-to-be Sarah Halzack. Photo: Shutterstock
The market for maternity clothing is a “floral-festooned, polyester-laden sartorial wasteland”, according to mom-to-be Sarah Halzack. Photo: Shutterstock
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