Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane

How Post Malone, Priyanka Chopra, Balenciaga made Crocs cool – and business is booming

  • Crocs is finding new fans thanks to collaborations with a range of celebrities such as US rapper Post Malone, and a number of designer brands
  • The quintessential ‘ugly shoe’, the brand is now more popular than New Balance and Under Armour among US teens, according to one survey
Topic |   Fashion

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Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane
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Gigi Choy

Gigi Choy

Gigi Choy joined the Post as a reporter in 2019. Prior this, she interned on the Asia desk, covering politics, culture and social issues.