Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane
How Post Malone, Priyanka Chopra, Balenciaga made Crocs cool – and business is booming
- Crocs is finding new fans thanks to collaborations with a range of celebrities such as US rapper Post Malone, and a number of designer brands
- The quintessential ‘ugly shoe’, the brand is now more popular than New Balance and Under Armour among US teens, according to one survey
Topic |
Fashion
Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane