Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane
Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane
Fashion
Lifestyle /  Fashion & Beauty

How Post Malone, Priyanka Chopra, Balenciaga made Crocs cool – and business is booming

  • Crocs is finding new fans thanks to collaborations with a range of celebrities such as US rapper Post Malone, and a number of designer brands
  • The quintessential ‘ugly shoe’, the brand is now more popular than New Balance and Under Armour among US teens, according to one survey

Topic |   Fashion
Gigi Choy
Gigi Choy

Updated: 5:43am, 16 Nov, 2019

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Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane
Crocs from designer Christopher Kane. The shoes have received a boost in popularity thanks to collaborations with a variety of designer brands, celebrities and retailers in recent years. Photo: Instagram/Christopher Kane
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