A Dior x Rimowa clutch shown at Dior Men’s spring-summer 2020 show in Paris in June. Photo: Morgan O’Donovan A Dior x Rimowa clutch shown at Dior Men’s spring-summer 2020 show in Paris in June. Photo: Morgan O’Donovan
A Dior x Rimowa clutch shown at Dior Men’s spring-summer 2020 show in Paris in June. Photo: Morgan O’Donovan

Rimowa CEO and son of LVMH head on luxury luggage brand’s revamp and why he’s not targeting millennials

  • From working with labels like Fendi and Supreme, and stars including Roger Federer, Alexandre Arnault is changing the culture of the 121-year-old brand
  • He says although Rimowa is already huge in China, the growth of country’s middle class and interest in travel is bringing lots of new customers

Topic |   Fashion
A Dior x Rimowa clutch shown at Dior Men’s spring-summer 2020 show in Paris in June. Photo: Morgan O’Donovan A Dior x Rimowa clutch shown at Dior Men’s spring-summer 2020 show in Paris in June. Photo: Morgan O’Donovan
A Dior x Rimowa clutch shown at Dior Men’s spring-summer 2020 show in Paris in June. Photo: Morgan O’Donovan
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