Bifen Xu, Wen Zhou and Dora Fung, founders of i-see, a platform for Asian-American women. “For years ... we have been saying ... ‘Where can we go and hear about stories about the people who look like us’, says Zhou. Photo: Esteban Gomez

Beauty, wellness, personal journeys – fashion trio start online platform to give Asian-American women a voice, and say ‘We want women to build a community’

  • Three Asian-Americans, with roots in fashion and media, set up their platform, i-see, as a place for women like them to share their experiences
  • Celebrities including actress Greta Lee and Japanese comedian Naomi Watanabe have been featured, but it’s a place where ‘whoever wants to suggest ideas can’
Topic |   Fashion
Bifen Xu, Wen Zhou and Dora Fung, founders of i-see, a platform for Asian-American women. “For years ... we have been saying ... ‘Where can we go and hear about stories about the people who look like us’, says Zhou. Photo: Esteban Gomez
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