US$260 swimming trunks Amazon’s Jeff Bezos made a viral hit restocked by Vilebrequin, five years after their initial launch
- French swimwear brand relaunches production of five-year-old design ‘in a very short period of time’ after e-commerce titan’s wearing them created buzz online
- Bezos fans noticed he regularly wore the octopus-print trunks while on holiday in Spain with girlfriend Lauren Sanchez, and thousands searched for them online
Jeff Bezos is officially a fashion influencer.
French swimwear brand Vilebrequin informed Business Insider that it has relaunched a pair of its US$260 swimming trunks that were produced as part of its 2014 spring/summer collection after Bezos was seen sporting the trunks over the summer and created a buzz online.
“The frenzy around Jeff Bezos shorts was so big that we have decided to bring back this spring/summer 2014 print and relaunched a production in a very short period of time,” said a spokesperson for Vilebrequin.
The octopus print trunks are currently being sold on its European Union and United States websites.
The Amazon founder and CEO made headlines over the summer after he was photographed on a glamorous European holiday with his girlfriend, Lauren Sanchez. Bezos and Sanchez were seen arm in arm walking the streets of France’s celebrity hotspot Saint-Tropez and aboard David Geffen’s US$590 million superyacht with former Goldman Sachs CEO Lloyd Blankfein and the model Karlie Kloss.