Famous upmarket French department store Galeries Lafayette is a popular stop for wealthy Chinese students with have enough spending power to shape entire Western luxury markets. Photo: Shutterstock Famous upmarket French department store Galeries Lafayette is a popular stop for wealthy Chinese students with have enough spending power to shape entire Western luxury markets. Photo: Shutterstock
Famous upmarket French department store Galeries Lafayette is a popular stop for wealthy Chinese students with have enough spending power to shape entire Western luxury markets. Photo: Shutterstock

How rich Chinese students with huge allowances are reshaping the West’s retail scenes, creating an industry aimed at marketing goods to them

  • Rich Chinese students studying abroad have annual allowances in the tens of thousands of US dollars, making them a massive target for brands
  • Those students can also be invaluable in promoting Western brands through Chinese social media at a time when many are suffering domestically

Topic |   Fashion
Famous upmarket French department store Galeries Lafayette is a popular stop for wealthy Chinese students with have enough spending power to shape entire Western luxury markets. Photo: Shutterstock Famous upmarket French department store Galeries Lafayette is a popular stop for wealthy Chinese students with have enough spending power to shape entire Western luxury markets. Photo: Shutterstock
Famous upmarket French department store Galeries Lafayette is a popular stop for wealthy Chinese students with have enough spending power to shape entire Western luxury markets. Photo: Shutterstock
READ FULL ARTICLE