Stella McCartney goggles and Perfect Moment jacket from online retailer Net-a-Porter. The popularity of snow sports has increased in Asia, and China’s hosting of the Winter Olympics in 2022 will reinforce that, says Net-a-Porter’s global buying director.

Asians the trendsetters in modern ski wear, just look at Niseko in Japan, says retailer catering to Instagram generation’s love of winter holidays

  • Winter sports holidays are growing in popularity among Asians, and the social media generation is driving demand for modern ski wear they can look good in
  • The founder of Hong Kong-based The Ski Project spotted a gap in the market for European ski wear. Asians are setting the trends on and off the slopes, she says
Topic |   Fashion

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Stella McCartney goggles and Perfect Moment jacket from online retailer Net-a-Porter. The popularity of snow sports has increased in Asia, and China’s hosting of the Winter Olympics in 2022 will reinforce that, says Net-a-Porter’s global buying director.
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Divia Harilela

Divia Harilela

Born and raised in Hong Kong, Divia Harilela has worked in lifestyle and fashion media for more than 12 years. Her work has been published in magazines such Vogue China, Departures, Elite Traveler and Surface Asia. Founder of luxury and fashion website The D’Vine, she also blogs for websites including Business of Fashion and Howtospendit.com.