A look from Carnival, a streetwear brand based in Thailand that is popular with Generation Z fashion shoppers. Brands’ weekly “drops” — releases of new looks — are eagerly awaited, and new items purchased can quickly be resold at a mark-up.

Not even a teenager but already a streetwear influencer: Generation Z’s hypebeasts and sneakerheads elbow millennials aside

  • Gen Z consumers in China and elsewhere – born after 1997 – are the new focus of streetwear labels such as Thailand’s Carnival and UK-based Palace Skateboards
  • Big brands are turning to digital platforms such as Depop and TikTok to woo teenagers and children
Topic |   Fashion
A look from Carnival, a streetwear brand based in Thailand that is popular with Generation Z fashion shoppers. Brands’ weekly “drops” — releases of new looks — are eagerly awaited, and new items purchased can quickly be resold at a mark-up.
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