Smells like mighty profits: it’s not just that Goop candle – four other products from Gwyneth Paltrow’s website that are right out there
- Wellness platform founded by American actress has a record of offering wacky solutions to problems you may not have known existed – psychic vampires, anyone?
- Paltrow accuses critics of sexism, but this isn’t the first Goop product to have pushed the envelope
Goop, the New-Age wellness and lifestyle platform founded by actress Gwyneth Paltrow, is back in the news, this time making headlines with its US$75 candle called “This Smells Like My Vagina.”
According to Goop, Paltrow and perfumer Douglas Little were collaborating on a new signature scent when Paltrow said, “Uhhh … this smells like a vagina”. Viola, the candle was born.
Last week the 47-year-old spoke to the National Retail Federation in the United States, and blamed sexism for the controversy about Goop, saying she “rubbed people the wrong way”. It’s true she divides opinion – people either love or loathe her. But there’s no doubting Paltrow’s marketing prowess – according to media reports, Goop is worth a staggering US$250 million.
Just when you thought you had reached your Goop threshold, Netflix announces a six-part series on Dr GP that drops on January 24. Critics are calling it a shameless plug for Goop.
The candle is not the only weird product Goop has marketed. Here are four others: