Fashion label Pronounce, founded by Yushan Li and Jun Zhou, showing his spring/summer 2020 collection at Pitti Uomo in Florence. Photo: Handout Fashion label Pronounce, founded by Yushan Li and Jun Zhou, showing his spring/summer 2020 collection at Pitti Uomo in Florence. Photo: Handout
Fashion label Pronounce, founded by Yushan Li and Jun Zhou, showing his spring/summer 2020 collection at Pitti Uomo in Florence. Photo: Handout

How Chinese fashion brands can achieve global domination and stop being ignored in the West

  • China buys, produces and exports most of the world’s clothing, but most Western consumers would struggle to name a Chinese fashion brand
  • Chinese brands need to stop emulating Western ones and tell their own stories, while looking further beyond their comfortable domestic market

Topic |   Fashion
Fashion label Pronounce, founded by Yushan Li and Jun Zhou, showing his spring/summer 2020 collection at Pitti Uomo in Florence. Photo: Handout Fashion label Pronounce, founded by Yushan Li and Jun Zhou, showing his spring/summer 2020 collection at Pitti Uomo in Florence. Photo: Handout
Fashion label Pronounce, founded by Yushan Li and Jun Zhou, showing his spring/summer 2020 collection at Pitti Uomo in Florence. Photo: Handout
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