Hatulia Avsadzhanashvili (left), who runs Babochka in St Petersburg with her brother Timur, at the company’s 30th anniversary party with designer Stella McCartney in 2018. Hatulia Avsadzhanashvili (left), who runs Babochka in St Petersburg with her brother Timur, at the company’s 30th anniversary party with designer Stella McCartney in 2018.
Hatulia Avsadzhanashvili (left), who runs Babochka in St Petersburg with her brother Timur, at the company’s 30th anniversary party with designer Stella McCartney in 2018.

How Russian luxury fashion retailer Babochka became style central in St Petersburg

  • Founded by a former male ballet dancer in the 1980s, Babochka was never expected to last long, but became a trusted name for hard-core fashion fans
  • The business now stocks around 130 luxury and lifestyle labels, from Gucci and Stella McCartney to upcoming local designers

Topic |   Fashion
Hatulia Avsadzhanashvili (left), who runs Babochka in St Petersburg with her brother Timur, at the company’s 30th anniversary party with designer Stella McCartney in 2018. Hatulia Avsadzhanashvili (left), who runs Babochka in St Petersburg with her brother Timur, at the company’s 30th anniversary party with designer Stella McCartney in 2018.
Hatulia Avsadzhanashvili (left), who runs Babochka in St Petersburg with her brother Timur, at the company’s 30th anniversary party with designer Stella McCartney in 2018.
READ FULL ARTICLE