Patriotism might still be in vogue for Chinese brands, but European-inspired brands, like Juvil, are finding an enthusiastic audience. Patriotism might still be in vogue for Chinese brands, but European-inspired brands, like Juvil, are finding an enthusiastic audience.
Patriotism might still be in vogue for Chinese brands, but European-inspired brands, like Juvil, are finding an enthusiastic audience.

Chinese fashion brands with European character are bucking the local identity trend – and finding a market in millennials and Gen Z

  • Patriotism might be in vogue for many Chinese fashion labels, but European-inspired brands like Juvil and Sans Titre are finding a willing audience at home
  • The styles appeal to millennials and Gen Z with links abroad through travel and study, and those who view wearing such styles as reflecting their own success

Topic |   Fashion
Patriotism might still be in vogue for Chinese brands, but European-inspired brands, like Juvil, are finding an enthusiastic audience. Patriotism might still be in vogue for Chinese brands, but European-inspired brands, like Juvil, are finding an enthusiastic audience.
Patriotism might still be in vogue for Chinese brands, but European-inspired brands, like Juvil, are finding an enthusiastic audience.
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