Headquartered in Hong Kong, Lane Crawford has long been the first stop for foreign designers hoping the crack the China code. Photo: Bloomberg

Do fashion brands breaking into mainland China still need Hong Kong?

  • Months of violent protests in Hong Kong have scared away many high-end mainland shoppers, and now border crossings are closing thanks to the coronavirus
  • Labels such as Self-Portrait are going straight to local partners to navigate mainland China’s social media and e-commerce and open online and physical shops
Topic |   Fashion

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Headquartered in Hong Kong, Lane Crawford has long been the first stop for foreign designers hoping the crack the China code. Photo: Bloomberg
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Melissa Twigg

Melissa Twigg

Melissa Twigg is an award-winning British journalist getting over a serious case of geographical commitment phobia. After 12 years of living in Paris, Cape Town and Hong Kong, she recently returned to London where she writes about art, travel, fashion, design and environmental issues in the cities she knows best.