Created by three guys who all had one CrossFit gym in common, Hong Kong’s Earned Athletic is a fitness apparel brand looking to capitalise on two of the most untapped markets in the fashion world: CrossFit and China’s growing love for workout clothes. Photo: SCMP / Winson WongCreated by three guys who all had one CrossFit gym in common, Hong Kong’s Earned Athletic is a fitness apparel brand looking to capitalise on two of the most untapped markets in the fashion world: CrossFit and China’s growing love for workout clothes. Photo: SCMP / Winson Wong
Created by three guys who all had one CrossFit gym in common, Hong Kong’s Earned Athletic is a fitness apparel brand looking to capitalise on two of the most untapped markets in the fashion world: CrossFit and China’s growing love for workout clothes. Photo: SCMP / Winson Wong

First fitness apparel brand in Asia to target CrossFit followers, Earned Athletic, and the Hong Kong trio behind its launch

  • Hong Kong’s Earned Athletic is looking to benefit from CrossFit’s Asian invasion and China’s love affair with fitness apparel
  • The trio behind the label, a CrossFit champion, his brother and coach, and a China sourcing expert, talk about its genesis and their goals for the start-up

Topic |   Fashion
Created by three guys who all had one CrossFit gym in common, Hong Kong’s Earned Athletic is a fitness apparel brand looking to capitalise on two of the most untapped markets in the fashion world: CrossFit and China’s growing love for workout clothes. Photo: SCMP / Winson WongCreated by three guys who all had one CrossFit gym in common, Hong Kong’s Earned Athletic is a fitness apparel brand looking to capitalise on two of the most untapped markets in the fashion world: CrossFit and China’s growing love for workout clothes. Photo: SCMP / Winson Wong
Created by three guys who all had one CrossFit gym in common, Hong Kong’s Earned Athletic is a fitness apparel brand looking to capitalise on two of the most untapped markets in the fashion world: CrossFit and China’s growing love for workout clothes. Photo: SCMP / Winson Wong
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