Joann Cheng, whose Fosun Fashion Group owns St John, a powerhouse of power dressing that’s trying to assert its relevance to the modern multitasking woman, believes the American luxury label can remain popular for years to come. Photo: Lanvin

How luxury knitwear brand St. John is reinventing itself under Chinese ownership, and pivoting from power dressers to modern multitasking women

  • Joann Cheng, the China-based owner of St. John, concedes the luxury fashion market has changed and a label that was a powerhouse of power dressing must evolve
  • St John launched a modernist capsule collection under a new creative director, aimed at women who juggle career and family, but will keep its focus on knitwear
Topic |   Fashion
Joann Cheng, whose Fosun Fashion Group owns St John, a powerhouse of power dressing that’s trying to assert its relevance to the modern multitasking woman, believes the American luxury label can remain popular for years to come. Photo: Lanvin
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