Pedestrians wearing protective masks walk past a Louis Vuitton shop in Central, Hong Kong. Several luxury brands have seen a drop in sales in China thanks to the spread of the coronavirus. Photo: Bloomberg Pedestrians wearing protective masks walk past a Louis Vuitton shop in Central, Hong Kong. Several luxury brands have seen a drop in sales in China thanks to the spread of the coronavirus. Photo: Bloomberg
Pedestrians wearing protective masks walk past a Louis Vuitton shop in Central, Hong Kong. Several luxury brands have seen a drop in sales in China thanks to the spread of the coronavirus. Photo: Bloomberg

Coronavirus outbreak a ‘disaster’ for luxury brands as China sales crash, says former LVMH executive

  • Pauline Brown, a former chairwoman of LVMH North America, says Chinese buyers are ‘not feeling safe’ and have no interest in going out to shop
  • As the virus has spread, several brands have been forced to close or restrict store opening hours in China and cancel fashion shows

Topic |   Fashion
Pedestrians wearing protective masks walk past a Louis Vuitton shop in Central, Hong Kong. Several luxury brands have seen a drop in sales in China thanks to the spread of the coronavirus. Photo: Bloomberg Pedestrians wearing protective masks walk past a Louis Vuitton shop in Central, Hong Kong. Several luxury brands have seen a drop in sales in China thanks to the spread of the coronavirus. Photo: Bloomberg
Pedestrians wearing protective masks walk past a Louis Vuitton shop in Central, Hong Kong. Several luxury brands have seen a drop in sales in China thanks to the spread of the coronavirus. Photo: Bloomberg
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