Major fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: Handout
Why Louis Vuitton, MAC, Gucci are getting into gaming – and why it won’t stop any time soon
- A stream of fashion and cosmetics collaborations have hit the gaming scene recently, looking for new audiences in a US$152 billion market
- By 2018, China’s online gaming population was made up of nearly half a billion players, with women making up more than half of this market
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Major fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: Handout
