Major fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: HandoutMajor fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: Handout
Major fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: Handout

Why Louis Vuitton, MAC, Gucci are getting into gaming – and why it won’t stop any time soon

  • A stream of fashion and cosmetics collaborations have hit the gaming scene recently, looking for new audiences in a US$152 billion market
  • By 2018, China’s online gaming population was made up of nearly half a billion players, with women making up more than half of this market

Topic |   Fashion
Major fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: HandoutMajor fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: Handout
Major fashion houses like Louis Vuitton have been collaborating with game companies and gamers to reach new audiences – to great success. Photo: Handout
READ FULL ARTICLE
Close
We need your support

Advertising helps us continue to provide quality content. Help support us by disabling your adblocker on our site.

How to whitelist us:
  1. 1
    Click on the AdBlock icon at the top right corner of your browser.
    For iOS, go to Settings/Safari/Content Blockers and turn it off.

    For Android, go to your Ad blocker app/Settings and turn it off.
  2. 2
    Click Enabled on this site until the text reads Disabled on this site.
  3. 2
    Click the cross icon on the top right corner to close this window and refresh the page.
  4. 3
    Click the cross icon on the top right corner to close this window and refresh the page.