From Supreme to Bape, streetwear brands that enter the mainstream must find a delicate balance between their original anti-establishment roots and their new reality of keeping investors happy and profit margins healthy. Photo: SCMP

When streetwear brands like Supreme, Bape, go mainstream, how do they keep their original fans – and do they care?

  • Streetwear labels face a delicate balancing act between being ‘anti-establishment’ and pandering to new customers when they are bought out
  • Major streetwear labels like Supreme and Bape have been accused of losing touch with their original fan base
Topic |   Fashion
From Supreme to Bape, streetwear brands that enter the mainstream must find a delicate balance between their original anti-establishment roots and their new reality of keeping investors happy and profit margins healthy. Photo: SCMP
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