S*** That I Knit founder Christian Fagan-Pardy turned her hobby blog into a million-dollar business, using Instagram and her millennial following online to drive sales. S*** That I Knit founder Christian Fagan-Pardy turned her hobby blog into a million-dollar business, using Instagram and her millennial following online to drive sales.
S*** That I Knit founder Christian Fagan-Pardy turned her hobby blog into a million-dollar business, using Instagram and her millennial following online to drive sales.

Katie Couric and Kristin Cavallari wear her knitwear: the young entrepreneur who turned a blog into a million-dollar business

  • Christina Fagan-Pardy started her knitting blog in university in 2012, before founding S*** That I Knit in 2015, which turned a profit in its first year
  • She says millennials gravitate towards the brand not just for its products, but its connection to the person running it and its social giveback

Topic |   Fashion
S*** That I Knit founder Christian Fagan-Pardy turned her hobby blog into a million-dollar business, using Instagram and her millennial following online to drive sales. S*** That I Knit founder Christian Fagan-Pardy turned her hobby blog into a million-dollar business, using Instagram and her millennial following online to drive sales.
S*** That I Knit founder Christian Fagan-Pardy turned her hobby blog into a million-dollar business, using Instagram and her millennial following online to drive sales.
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