Wedding dresses for fashion forward brides: from ready-to-wear gowns to silk suit with shorts, how online shopping is changing bridal wear
- Many brides are looking beyond traditional designs when it comes to the big day, shopping online and buying from a new generation of designers
- Rather than splashing out thousands on a dress they will only wear once, they are looking for versatile looks that will suit many events
When Australian fashion designer Marina Afonina, of the label Albus Lumen, was asked by a close friend to create a look for her wedding, she took to the task with relish.
“She asked me to create a look for her for her special day, which ended up being a silk suit with shorts. She wanted to look effortless, understated, but at the same time chic and classic – all the essentials of the Albus Lumen women,” says Afonina. The timing turned out to be spot on.
Just a few months later, Afonina was approached by luxury online retailer Matches Fashion to create a capsule collection for its new bridal section, The Wedding Edit. A curation of 30 bespoke collections and 250 unique pieces from brands, it spotlights designers including Brock Collection, Cecilie Bahnsen, Emilia Wickstead, The Attico, Jacquemus, that are relevant for the fashion-forward bride.
