Thanks to celebrities like Rihanna, Lady Gaga, Beyoncé, Bella Hadid (pictured) and Kendall Jenner, outerwear brand Saks Potts has seen an explosion in popularity since it was established in 2014. Photo: GC Images

Beyoncé and Lady Gaga are fans of Saks Potts, Danish fashion label that uses real fur and is a hit from Paris to New York

  • The brand, founded in 2014 by two then-19-year-olds, has an international audience that includes online retailer Net-a-Porter, and Bergdorf Goodman in New York
  • Founders don’t overthink their use of fur, including on the signature Foxy coat worn by Kendall Jenner, seeing it as ‘just a material like any other’
Topic |   Fashion
Thanks to celebrities like Rihanna, Lady Gaga, Beyoncé, Bella Hadid (pictured) and Kendall Jenner, outerwear brand Saks Potts has seen an explosion in popularity since it was established in 2014. Photo: GC Images
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