Beyoncé and Lady Gaga are fans of Saks Potts, Danish fashion label that uses real fur and is a hit from Paris to New York
- The brand, founded in 2014 by two then-19-year-olds, has an international audience that includes online retailer Net-a-Porter, and Bergdorf Goodman in New York
- Founders don’t overthink their use of fur, including on the signature Foxy coat worn by Kendall Jenner, seeing it as ‘just a material like any other’
When Cathrine Saks and Barbara Potts established outerwear brand Saks Potts in 2014 at the tender age of 19, they were two ambitious young women who had a simple – yet clever – idea.
Their goal was to create a feminine, comfortable, timeless and fun range of coats that reflected their Danish heritage – the two were born and raised in Copenhagen and have known each other since kindergarten – while also serving a wide array of women of different backgrounds and ages.
With little to no prior experience in fashion or manufacturing, and while attending the University of Copenhagen to complete degrees in fashion design and tailoring, and art history respectively, Saks and Potts had the unabashed bravado typical of fresh-out-of-high-school millennials.
“Our parents are self-employed and always pushed us to follow our ideas and not be afraid to start something,” says Saks.