The homepage of LVMH online retail site 24s on different devices. The luxury group was late to begin selling online, but 24s CEO Eric Goguey sees that as an advantage, in that his team can be more agile.The homepage of LVMH online retail site 24s on different devices. The luxury group was late to begin selling online, but 24s CEO Eric Goguey sees that as an advantage, in that his team can be more agile.
The homepage of LVMH online retail site 24s on different devices. The luxury group was late to begin selling online, but 24s CEO Eric Goguey sees that as an advantage, in that his team can be more agile.

LVMH late to e-commerce, but luxury giant sees it as an advantage – CEO of its 24S portal says, ‘In terms of technology you can be more agile’

  • Seeing where rivals such as Yoox Net-a-Porter and Farfetch succeeded and where they failed helped Eric Goguey plan e-commerce strategy for 24S
  • He sees being based in Paris as an advantage, and is in no rush to enter ‘most complex’ China market, stressing need to understand customers and respect brands

Topic |   Fashion
The homepage of LVMH online retail site 24s on different devices. The luxury group was late to begin selling online, but 24s CEO Eric Goguey sees that as an advantage, in that his team can be more agile.The homepage of LVMH online retail site 24s on different devices. The luxury group was late to begin selling online, but 24s CEO Eric Goguey sees that as an advantage, in that his team can be more agile.
The homepage of LVMH online retail site 24s on different devices. The luxury group was late to begin selling online, but 24s CEO Eric Goguey sees that as an advantage, in that his team can be more agile.
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