Models for Caroline Hu at Shanghai Fashion Week March 2019. Photo: Getty Images for The Business of Fashion

Shanghai Fashion Week with Alibaba to live stream all runway shows, making it first fully digital fashion week of its kind

  • Shanghai Fashion Week has teamed up with Alibaba’s online marketplace Tmall to broadcast all its runway shows online on Taobao Live
  • Viewers will be able to buy items online while they watch and make comments on shows in real-time
Topic |   Fashion

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Models for Caroline Hu at Shanghai Fashion Week March 2019. Photo: Getty Images for The Business of Fashion
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