Coronavirus styling: how to look good wearing a face mask – adjust your make-up, dress daringly
- South Koreans, like others, are adapting to life in a face mask; a beauty video creator offers make-up advice and a fashion designer has tips for how to dress
- YouTuber SSUNZY recommends gtoning down your make-up, while designer Park Youn-hee suggests choosing brightly coloured clothes
From tutorials on how to wear make-up with a face mask, to hats that incorporate a protective plastic face shield, South Koreans are seeking to make sure the coronavirus outbreak doesn’t damage their reputation for style.
In one video that has gathered tens of thousands of views, 29-year-old beauty YouTuber SSUNZY gives tips for applying make-up in a way that looks good under a mask.
SSUNZY recommends that viewers use more moisturiser, and stick to more natural shades rather than heavy colouring. A hydrating foundation, for example, makes it easier to touch up make-up after removing a mask, she said.
Those practices seem to be popular, with sales of more colourful cosmetics falling, while sales of skincare products have increased.
“We saw an increase in skincare product sales during the month of March compared to the previous month,” said Amorepacific Group, South Korea’s largest cosmetics powerhouse. “Anti-ageing products show the most stable sales.”