A close up of the Nike trainers worn by Paul George of the LA Clippers during an NBA game on March 10. This week the company reported digital sales climbed more than 30 per cent in Greater China in the third quarter. Photo: AFP A close up of the Nike trainers worn by Paul George of the LA Clippers during an NBA game on March 10. This week the company reported digital sales climbed more than 30 per cent in Greater China in the third quarter. Photo: AFP
A close up of the Nike trainers worn by Paul George of the LA Clippers during an NBA game on March 10. This week the company reported digital sales climbed more than 30 per cent in Greater China in the third quarter. Photo: AFP

What will coronavirus do to sportswear sales? Nike’s China figures offer a clue

  • Chinese shoppers are splashing out on activewear online, even after the government told them to remain as inactive as possible
  • Despite a number of major sporting events cancelled, sports are one of the few reasons to leave the house in several countries

Topic |   Coronavirus pandemic
A close up of the Nike trainers worn by Paul George of the LA Clippers during an NBA game on March 10. This week the company reported digital sales climbed more than 30 per cent in Greater China in the third quarter. Photo: AFP A close up of the Nike trainers worn by Paul George of the LA Clippers during an NBA game on March 10. This week the company reported digital sales climbed more than 30 per cent in Greater China in the third quarter. Photo: AFP
A close up of the Nike trainers worn by Paul George of the LA Clippers during an NBA game on March 10. This week the company reported digital sales climbed more than 30 per cent in Greater China in the third quarter. Photo: AFP
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