A deserted Galleria Vittorio Emanuele II shopping mall in Milan. Independent Italian fashion labels are working out how to survive the coronavirus lockdown and how to change the way they work in future. Photo: AFP
Coronavirus: Italian independent fashion labels fight for survival amid lockdown, mixing doubt and determination as they plan for a different future
- ‘Big shops do not wait for a small brand to get back,’ says a worried Marco De Vincenzo. But for Stella Jean, being small helps her label adapt production
- ‘We will not give up’ is the common refrain of designers Carolina Castiglioni at Plan C, JJ Martin at La Double J, and Luca Lin and Galib Gassanoff at Act n° 1
A deserted Galleria Vittorio Emanuele II shopping mall in Milan. Independent Italian fashion labels are working out how to survive the coronavirus lockdown and how to change the way they work in future. Photo: AFP
