A management staff member measures the body temperature of a woman entering a shopping mall near a Hermès store in Wuhan, Hubei province, the epicentre of China’s coronavirus outbreak. Photo: Reuters
Fashion and the coronavirus: survival of the fittest – why some brands won’t make it, and how those that do must adapt
- Labels that fall between being a fashion and a heritage brand, like Hermès, will fare better than luxury brands relying on bold new styles for their collections
- Brands that stay the course will move sales more online, and frivolity will be out; the big question is: will consumers still have an appetite to shop?
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Fashion
A management staff member measures the body temperature of a woman entering a shopping mall near a Hermès store in Wuhan, Hubei province, the epicentre of China’s coronavirus outbreak. Photo: Reuters