Cynthia Mak (left) and Xiao Xiao set up their knitwear fashion label Cynthia & Xiao in 2014. They are expecting a 50 per cent drop in sales next season because of the coronavirus. Photo: Cynthia & Xiao Cynthia Mak (left) and Xiao Xiao set up their knitwear fashion label Cynthia & Xiao in 2014. They are expecting a 50 per cent drop in sales next season because of the coronavirus. Photo: Cynthia & Xiao
Cynthia Mak (left) and Xiao Xiao set up their knitwear fashion label Cynthia & Xiao in 2014. They are expecting a 50 per cent drop in sales next season because of the coronavirus. Photo: Cynthia & Xiao

Fashion and the coronavirus: Hong Kong designers on their survival tactics

  • Hit by the double whammy of anti-government protests and Covid-19, Hong Kong designers tell how they are coping and their plans for the future
  • Brands have devised new ways to sell, such as using computer-generated virtual looks to showcase their range, and focusing more on e-commerce

Topic |   Fashion
Cynthia Mak (left) and Xiao Xiao set up their knitwear fashion label Cynthia & Xiao in 2014. They are expecting a 50 per cent drop in sales next season because of the coronavirus. Photo: Cynthia & Xiao Cynthia Mak (left) and Xiao Xiao set up their knitwear fashion label Cynthia & Xiao in 2014. They are expecting a 50 per cent drop in sales next season because of the coronavirus. Photo: Cynthia & Xiao
Cynthia Mak (left) and Xiao Xiao set up their knitwear fashion label Cynthia & Xiao in 2014. They are expecting a 50 per cent drop in sales next season because of the coronavirus. Photo: Cynthia & Xiao
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