Influencer, model and founder of Ireneisgood Irene Kim models a look from her label Ireneisgood’s autumn/winter 2020 collection.

Social media star Irene Kim on why her fashion label Ireneisgood isn’t like other influencer brands

  • Kim’s fashion line Ireneisgood, stocked by retailers such as Farfetch and Galeries Lafayette, is a partnership with Joshua Sanders founder Vittorio Cordella
  • The social media star doesn’t want people to associate the label with her. ‘I love when people who see the brand in stores don’t even know it’s me,’ she says
Topic |   Fashion
Influencer, model and founder of Ireneisgood Irene Kim models a look from her label Ireneisgood’s autumn/winter 2020 collection.
READ FULL ARTICLE