The entrance of a shopping centre in Wuhan is disinfected. Fashion designers in China who have physical stores are facing a dilemma: to move sales online, or hope for a pickup in physical sales. Photo: Xinhua

To sell more online or hope brick and mortar sales recover? For Chinese fashion the only certainty is uncertainty

  • For some labels hit by a collapse in sales, the risks of switching to online stores are too great. For others, such as Chictopia, it’s a strategy that works
  • No one knows if customers will buy more, or less. Leading designer Masha Ma hopes life will go back to normal, but Alicia Lee may scale back her collections
Topic |   Fashion
The entrance of a shopping centre in Wuhan is disinfected. Fashion designers in China who have physical stores are facing a dilemma: to move sales online, or hope for a pickup in physical sales. Photo: Xinhua
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