Luxury skincare for babies and children the newest big thing from leading brands
- Luxury brands are getting into the growing baby skincare market. We check out some of the best products and lines
- All use natural ingredients, are free of additives and parabens, and suitable for your baby’s sensitive skin
The market for skincare continues to expand – it is projected to be worth nearly US$430 billion by 2022 – and even if people right now may opt to spend less on their own beauty routines, they won’t stint when it comes to their children.
For Sturm, famous for her “vampire facials”, the foray into skincare for children (her collection is particularly popular in Asia) was motivated by her other role: being a mother.
“I started my baby line because I have a four-year-old and I wouldn’t trust any other products on her skin,” she told the Post last year.
Zoe Foster-Blake, the Australian founder of the Go-To skincare range, a former beauty editor and a mother-of-two, encountered a similar problem. She launched her collection for children, Gro-To, last year after struggling to find the kinds of products she felt comfortable using on her children.
