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Better than diamonds: why Kim Kardashian, Kylie Jenner and Bella Hadid love ‘near gemstone’ crystals

  • Crystals are a billion-dollar industry, collected by celebrities and fetching high prices at auction
  • While the diamond industry has been hit by the Covid-19 pandemic, ‘near gemstones’ are holding their value

Reading Time:5 minutes
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Some believe crystals have healing powers. Others love the way they look. Either way, crystals are a billion dollar industry. Photo: Shutterstock

I did not intend to become interested in crystals. It happened, as these things often do, during a long drive through the desert.

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A chance pass through Quartzite, in the US state of Arizona, piqued my interest. It corresponded with an annual crystal show where thousands of “rock hounds” convene in the aptly named outpost to sell glittering pillars of rose quartz, amethyst and malachite. The recreational vehicles and tents parked alongside the highway, Burning Man style, demanded investigation.

I soon found myself haggling with a bolero-wearing man named Brian over the price of golden citrine. Later I forked over a few bucks for a rotund couple of break-at-home geodes (dinosaur eggs, I called them as a child) that came with an oversized nutcracker that looked like it belonged in a construction site circa 1976.

It turns out I am late to develop an appetite for “near gemstones”, as diamond dealers call this US$1 billion-plus industry.

 
Virtually every Los Angeles-based celebrity you’ve heard of keeps them, including Kate Hudson’s amethyst chunks – credited with healing properties for emotional distress and the nervous system – Adele’s crystals to reduce performance anxiety, or Gwyneth Paltrow’s rose quartz, which some believe promotes harmony and love.
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Victoria Beckham (black obsidian), Bella Hadid (blue celestite), and Kylie Jenner are fans. Kim Kardashian named her perfume collection Crystal Gardenia.
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