Beauty stores like Sephora will have to adapt to the post-pandemic world, with no communal make-up testers, lower sales of lipstick now most customers are wearing face masks, and higher demand for eyeliner, pampering products and nail varnish. Photo: Reuters Beauty stores like Sephora will have to adapt to the post-pandemic world, with no communal make-up testers, lower sales of lipstick now most customers are wearing face masks, and higher demand for eyeliner, pampering products and nail varnish. Photo: Reuters
Beauty stores like Sephora will have to adapt to the post-pandemic world, with no communal make-up testers, lower sales of lipstick now most customers are wearing face masks, and higher demand for eyeliner, pampering products and nail varnish. Photo: Reuters

Make-up and beauty products stores face change – no more trying and testers after coronavirus, and less demand for lipstick

  • What’s a visit to a beauty store like Sephora without trying the products? After the coronavirus, they’ve had to put testers away in some countries
  • Stores must also adapt to a plunge in lipstick sales thanks to the wearing of face masks, but higher demand for eyeliner, nail varnish, and pampering products

Topic |   Beauty
Beauty stores like Sephora will have to adapt to the post-pandemic world, with no communal make-up testers, lower sales of lipstick now most customers are wearing face masks, and higher demand for eyeliner, pampering products and nail varnish. Photo: Reuters Beauty stores like Sephora will have to adapt to the post-pandemic world, with no communal make-up testers, lower sales of lipstick now most customers are wearing face masks, and higher demand for eyeliner, pampering products and nail varnish. Photo: Reuters
Beauty stores like Sephora will have to adapt to the post-pandemic world, with no communal make-up testers, lower sales of lipstick now most customers are wearing face masks, and higher demand for eyeliner, pampering products and nail varnish. Photo: Reuters
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