A campaign shot from CDLP, a men’s underwear brand founded in Sweden in 2016. A campaign shot from CDLP, a men’s underwear brand founded in Sweden in 2016.
A campaign shot from CDLP, a men’s underwear brand founded in Sweden in 2016.

Men’s underwear label CDLP wants a new perspective on masculinity

  • Swedish men’s underwear label CDLP was created out of its founders’ view that the market was boring and presented a dated view of masculinity
  • Factors such as comfort, durability and aesthetics come first for the brand, while campaign shoots feature only real friends or acquaintances

Topic |   Menswear
A campaign shot from CDLP, a men’s underwear brand founded in Sweden in 2016. A campaign shot from CDLP, a men’s underwear brand founded in Sweden in 2016.
A campaign shot from CDLP, a men’s underwear brand founded in Sweden in 2016.
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