Samuel Wong, founder of fashion label Evenodd, with his mum and their popular ngoh hiang – pork and prawn rolls. Fashion industry players in Singapore with nothing to sell have started food mini-businesses from home to tap the rise in stay-at-home dining.Samuel Wong, founder of fashion label Evenodd, with his mum and their popular ngoh hiang – pork and prawn rolls. Fashion industry players in Singapore with nothing to sell have started food mini-businesses from home to tap the rise in stay-at-home dining.
Samuel Wong, founder of fashion label Evenodd, with his mum and their popular ngoh hiang – pork and prawn rolls. Fashion industry players in Singapore with nothing to sell have started food mini-businesses from home to tap the rise in stay-at-home dining.

Food meets fashion in Singapore as industry elite sell chilli and desserts instead of designer wear and haircuts during lockdown

  • Fashion designer Samuel Wong of Evenodd started a food business making rolls to his grandma’s recipe; they are such a hit, orders for delivery stretch into July
  • Fashion consultant Esther Quek is pulling 15-hour days making chilli sauce and pesto. Friends in fashion pitch in with orders to get their ex-colleagues started
Topic |   Fashion
Samuel Wong, founder of fashion label Evenodd, with his mum and their popular ngoh hiang – pork and prawn rolls. Fashion industry players in Singapore with nothing to sell have started food mini-businesses from home to tap the rise in stay-at-home dining.Samuel Wong, founder of fashion label Evenodd, with his mum and their popular ngoh hiang – pork and prawn rolls. Fashion industry players in Singapore with nothing to sell have started food mini-businesses from home to tap the rise in stay-at-home dining.
Samuel Wong, founder of fashion label Evenodd, with his mum and their popular ngoh hiang – pork and prawn rolls. Fashion industry players in Singapore with nothing to sell have started food mini-businesses from home to tap the rise in stay-at-home dining.
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