Through brands such as Goop, Drunk Elephant, and Dermalogica, clean beauty has gone mainstream, but what does the term mean? Photo: Shutterstock Through brands such as Goop, Drunk Elephant, and Dermalogica, clean beauty has gone mainstream, but what does the term mean? Photo: Shutterstock
Through brands such as Goop, Drunk Elephant, and Dermalogica, clean beauty has gone mainstream, but what does the term mean? Photo: Shutterstock

Clean beauty: fuelled by Gwyneth Paltrow, loved by the industry – but what does going clean and natural mean?

  • Brands such as Goop, Drunk Elephant, and Dermalogica have made clean beauty mainstream. However, it’s a term that can be confusing
  • In a challenge to what is perceived as ‘clean’, some companies use lab-made versions of chemicals and ingredients typically seen as being bad for your skin

Topic |   Beauty
Through brands such as Goop, Drunk Elephant, and Dermalogica, clean beauty has gone mainstream, but what does the term mean? Photo: Shutterstock Through brands such as Goop, Drunk Elephant, and Dermalogica, clean beauty has gone mainstream, but what does the term mean? Photo: Shutterstock
Through brands such as Goop, Drunk Elephant, and Dermalogica, clean beauty has gone mainstream, but what does the term mean? Photo: Shutterstock
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