Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”. Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.

Fashion after the coronavirus: no fashion weeks and a more personalised experience, Chinese online retailer foresees

  • Small-scale, direct-to-consumer brands will emerge stronger from Covid-19 shutdown, Ada Yi Zhao of online fashion platform Curated Crowd believes
  • Customers won’t be lured by big players discounting, but by labels with a story to tell. As for fashion weeks, they ‘are not going to happen any more’, she says

Topic |   Coronavirus pandemic
Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”. Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
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