Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.

Fashion after the coronavirus: no fashion weeks and a more personalised experience, Chinese online retailer foresees

  • Small-scale, direct-to-consumer brands will emerge stronger from Covid-19 shutdown, Ada Yi Zhao of online fashion platform Curated Crowd believes
  • Customers won’t be lured by big players discounting, but by labels with a story to tell. As for fashion weeks, they ‘are not going to happen any more’, she says

Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
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