French internet influencers (from left:) Theo Bignonneau @theobignonneau, Sacha Sadok @sacha_sadok, and Rafael Caplan @raf_cpl in Paris. Photo: Philippe Lopez/AFP via Getty Images
Explainer |
Why TikTok became the fastest growing social media app, and how fashion and beauty brands have embraced its Gen Z vibe
- Known for its funny videos, lip-synched songs and dance videos, TikTok has grown its reach during the Covid-19 pandemic
- TikTok stars with their millions of fans have been courted by fashion labels and become A-list influencers
French internet influencers (from left:) Theo Bignonneau @theobignonneau, Sacha Sadok @sacha_sadok, and Rafael Caplan @raf_cpl in Paris. Photo: Philippe Lopez/AFP via Getty Images
