French internet influencers (from left:) Theo Bignonneau @theobignonneau, Sacha Sadok @sacha_sadok, and Rafael Caplan @raf_cpl in Paris. Photo: Philippe Lopez/AFP via Getty Images

Explainer |
Why TikTok became the fastest growing social media app, and how fashion and beauty brands have embraced its Gen Z vibe

  • Known for its funny videos, lip-synched songs and dance videos, TikTok has grown its reach during the Covid-19 pandemic
  • TikTok stars with their millions of fans have been courted by fashion labels and become A-list influencers
Topic |   Fashion
French internet influencers (from left:) Theo Bignonneau @theobignonneau, Sacha Sadok @sacha_sadok, and Rafael Caplan @raf_cpl in Paris. Photo: Philippe Lopez/AFP via Getty Images
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