Axel Getz became a make-up convert last year. Men's make-up has been popular for years in countries like Korea, China and Japan, and is being embraced by a major drugstore chain in the US. Photo: Bloomberg Axel Getz became a make-up convert last year. Men's make-up has been popular for years in countries like Korea, China and Japan, and is being embraced by a major drugstore chain in the US. Photo: Bloomberg
Axel Getz became a make-up convert last year. Men's make-up has been popular for years in countries like Korea, China and Japan, and is being embraced by a major drugstore chain in the US. Photo: Bloomberg
Beauty

As male make-up trend spreads from Asia to America, biggest drugstore chain CVS to stock men’s beauty products

  • The largest US drugstore chain, CVS, is adding a men’s cosmetic line to its shelves as American men, already into skincare, start using make-up more
  • For co-founder of Stryx, the men’s make-up brand it will stock, this is the ‘ultimate validation’; it will help normalise a practice widely accepted in Asia

Topic |   Beauty
Axel Getz became a make-up convert last year. Men's make-up has been popular for years in countries like Korea, China and Japan, and is being embraced by a major drugstore chain in the US. Photo: Bloomberg Axel Getz became a make-up convert last year. Men's make-up has been popular for years in countries like Korea, China and Japan, and is being embraced by a major drugstore chain in the US. Photo: Bloomberg
Axel Getz became a make-up convert last year. Men's make-up has been popular for years in countries like Korea, China and Japan, and is being embraced by a major drugstore chain in the US. Photo: Bloomberg
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