Son Ye-jin’s character carries a Tod’s bag in Crash Landing on You. With so many events cancelled this year because of the coronavirus, many major fashion houses are turning their focus to featuring their products in Korean dramas.
Luxury brands from Miu Miu to Montblanc turn to Korean dramas like The World of the Married to target younger generations
- With so many luxury brand events cancelled this year because of Covid-19, many labels are using product placement in increasingly popular K-dramas
- Such moves have proven to pay off, like when a pair of Jimmy Choos sold out in days after appearing in My Love from the Star
Son Ye-jin’s character carries a Tod’s bag in Crash Landing on You. With so many events cancelled this year because of the coronavirus, many major fashion houses are turning their focus to featuring their products in Korean dramas.
