Students at Yale University in the US. Chinese students are one of the main sources of international students at universities around the world, and lower numbers of them could have a serious impact on local luxury retailers.

How luxury brands could suffer if Chinese students stay home and the ‘wake-up call’ for labels failing to penetrate China market

  • Wealthy Chinese students are huge spenders on luxury but far fewer first years are likely to take up new places overseas in the coming academic year
  • Smaller brands that have failed to penetrate the Chinese market will need to work much harder on it in the years ahead, one consultant says
Topic |   Fashion
Students at Yale University in the US. Chinese students are one of the main sources of international students at universities around the world, and lower numbers of them could have a serious impact on local luxury retailers.
READ FULL ARTICLE