Men’s beachwear and resort wear brands offering stylish, versatile pieces that take you from poolside to cocktails
- More men are looking for holiday pieces that suit different occasions as the line between work and play continues to blur
- Beachwear and resort wear brands such as Tom Ford, Commas and Orlebar Brown are catering to this idea of holiday wardrobes working harder
If further proof was needed that gaudy, knee-length board shorts and a tatty old singlet were no longer acceptable holiday attire for gentlemen then the invitation for Australian resort wear label Commas to show at Milan Fashion Week in July ought to provide it.
The brand was founded by creative director Richard Jarman in 2016 with the intention of offering stylish swim trunks, linen robes and silk shirts to take you from poolside to cocktails.
For Jarman, showing during Milan’s first digital fashion week is a significant milestone.
“When I first started, my dream was to create the perfect pair of swim shorts and clothes to travel in. A few years later, for Commas to resonate with the fashion industry on this level is beyond what I had ever imagined,” he says.
The brand’s new collection is inspired by the places Jarman has been and would like to go – something that, especially in these somewhat grounded times, is likely to resonate with many.