Hermès vs Chanel cat fight on TV show underscores hierarchy of handbags and cements the Birkin bag as holy grail of luxury
- Scene in Nothing But Thirty where socialites toting Hermès Birkin bags crop from a group picture the Chanel bag of one member has gone viral
- This prompts the character to hunt frantically for a Birkin. While fictional, the scene accurately reflects Chanel-Hermès rivalry and cements latter’s status
The handbag wars are heating up in China, the world’s largest luxury market, and one particular runaway-hit TV show, Nothing But Thirty, pits the two most prestigious luxury brands in the world, Chanel and Hermès, against each other.
In a pivotal moment of the series, which has gone viral on Chinese social media, one of the main characters carries a Chanel 2.55 bag at a social event with fellow tai-tais (socialites or ladies who lunch), who are all sporting much more expensive and luxurious Hermès Birkin bags.
The group of fashionable ladies document their gathering with a commemorative photo-op but when they share it on social media, they crop the friend’s Chanel bag from the picture.
Her poor choice of handbag, according to the rarefied gang of sophisticated ladies, disqualifies her from being front and centre in the photo. Chanel 2.55 bags cost around €4,000 (US$4,750) while Hermès Birkin bags start at €10,000.
Since the episode aired last month, the topic has been trending on social media channels such as Weibo and Little Red Book, highlighting the hierarchy and prestige associated with luxury bags in China, and around the world for that matter.
The TV show episode, which has resonated with fashion fans in China and cemented the status of the Birkin as the holy grail of luxury handbags, is an accurate reflection of a long-standing rivalry between the most prestigious brands in the fashion world.