French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP
Models make fashion a home industry during pandemic, and gain more control over their image
- Covid-19 travel restrictions and social distancing have disrupted the fashion and advertising industries by preventing photo and video shoots
- Models are doing home shoots, with clothes shipped in and creative directors offering advice remotely about where to position their phones for the best lighting
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French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP
