French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP
French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP
Fashion
Lifestyle /  Fashion & Beauty

Models make fashion a home industry during pandemic, and gain more control over their image

  • Covid-19 travel restrictions and social distancing have disrupted the fashion and advertising industries by preventing photo and video shoots
  • Models are doing home shoots, with clothes shipped in and creative directors offering advice remotely about where to position their phones for the best lighting

Topic |   Fashion
Associated Press
Associated Press

Updated: 5:21pm, 23 Aug, 2020

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French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP
French model Héloïse Guérin in a photo taken by her husband, Victor Demarchelier, for the fashion brand Massimo Dutti. Photo: Victor Demarchelier/Elite World via AP
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